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Certified Digital Marketer CDM Certification Program
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DIGITAL MARKETING, THE NOW AND THE FUTURE

The world is now online! Daily advances in social media and digital technology are now one of the main reasons your digital marketing strategy needs to keep evolving.

Effective Digital Marketing helps businesses target potential customers and learn their online behavior. Smart businesses do not rely on assumptions, they use the latest social media and digital marketing tools to know the needs and interests of their target audience and use these data to turn them into buying customers. 

 

A COMPLETE DIGITAL MARKETING SOLUTION - OVERVIEW
 

The Intoact’s Certified Digital Marketer CDM certification program will guide you to the latest best practices in Digital Marketing, equip you with competitive insights to stay ahead and make the most of the online platforms to increase sales and revenue. 

The program covers the  A to Z in digital marketing that will help you grow your business online, find a job easily and become a  Certified Digital Marketer (CDM), an international certification, globally recognized, from IIB Council – USA. 

Through hands-on exercises, 3 months live sessions and support, and 1-year online learning access to the CDM certification from IIB Council - USA, this program is specifically tailored for those who are aspiring to have a strong base of knowledge and applied practices in social media and digital marketing. 

 

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PROGRAM BENEFITS 

| More than the principles  

| Generate more traffic, leads & sales
| Reach the right target audience for your market and industry  
| Set a rewarding strategy to increase the Return on investment (ROI)
| Become a Pioneer Marketer 
| Follow up & support during 3 months  

WHO'S THIS FOR? 

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3-MONTHS ONLINE LIVE TRAINING - OUTLINE 

Covering everything you need to know in Digital Marketing in 3 months.
Modules homework and application.

 

Below is the outline summary |  Contact us to receive the full program outline and details.

Module 1 - Digital Marketing Strategy

- Create a digital marketing strategy
- Writing a Digital Marketing plan 
- Plan the online marketing budget 
- Learn how to write a professional social media management proposal 

Module 2 - Content Marketing

- Content Marketing Strategy
- Prepare an effective social media content calendar
- Create online posts with or without design skills 
- Optimize the designs and visuals for social media  
- Posting strategy 
- Content creation tips & tools 
- Case studies and live examples

Module 3 - Social Media for Business

- Facebook Business Pages 

- The complete setup of Facebook Business Manager
- Facebook & Instagram Ads from Beginner to Advanced
- Advanced hands-on practices
- Twitter for Business
- TikTok for Personal & Business
- YouTube for Business
- LinkedIn Business Pages

Module 4 - Search Engine Optimization (SEO)

- How search engines work 
- Keyword research strategy & tips
- How to improve the website ranking on the search engines  
- Content Development using the Keyword strategy  
- Create an SEO-friendly website 
- Register the location on Google Search & Google Maps  
- Inbound Links 
- SEO & Blogging  
- SEO Tools 
- Case studies and hands-on practices 

Module 5 - E-Commerce | Building your online store

- eCommerce Introduction

- Building a successful website
- Case studies
- Hands-on practices

Module 6 - Google AdWords (SEM)

- Understanding the dashboard 

- Creating effective Google Ads campaigns
(Search, Display, YouTube & Shopping Ads)
- Keywords best practices
- Bidding and budget allocation
- Reporting & Conversion tracking
- Hands-on practices 

Module 7 - Google Analytics 

- Setting up the platform to analyze the website traffic 

- Understanding the Analytics Dashboard 
- Audience Insights  
- Traffic Source - Where visitors came from  
- Calculate the ROI of every traffic source 
- Analytics Reporting – Decision making  
- Setting up Goals & Conversions  
- Measuring your Site’s ROI (Return on Investment) - Tracking the Conversions

Module 8 - Email Marketing 

- Sending sales driven and professional newsletters 

- Import you email contacts to MailChimp   
- Create a responsive template for your email 
- Email design guidance
- Schedule a campaign ahead of time 
- Target your email database on the social media channels 
- Newsletter Reports

 

Module 9 - Project | Applying the learning

- Explaining the project brief and process 

- A Project covering strategic thinking, creating a social media and digital marketing plan
- Social Media content, ads, online activities and plans 

 

Module 10 - Preparation for the Certified Digital Marketer CDM Certification

- CDM Certification program

- Process & Details
- Modules and requirements 
- Mock tests
- Final examination 

PROGRAM DETAILS 

• 40 hours online live training sessions through 3 months

• Delivered through a weekly session of 3 hours via Zoom.us 
• Weekly follow up and email support .
• Practices and application through weekly exercises and projects .  
• Final project to be presented at the end of the training. 
• A digital certificate of completion will be provided after completing the 3 months live training.

• 1 year access to the CDM certification materials to be provided after completing the 3 months of training. 

The CDM certification program includes a complete eBook, video materials, and plenty of exercises & case studies, valid for 1 year; in addition to mock tests and a final exam.
Once you pass the final examination, you will become a “ Certified Digital Marketer ” | CDM, from IIB Council – USA, which will allow you to use the title “Certified Digital Marketer” or “CDM”
The CDM is an international certification, recognized worldwide.

We will start by getting to know you more via a pre-assessment that will be shared prior to the program, to identify your business needs, background and the objective of learning digital marketing.

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ABOUT THE TRAINER

Mr. Elie Sarkis

Co-Founder of Intoact International
Digital Marketing Strategist & Consultant

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A Verified ATD Master Trainer & Inbound Marketing Certified professional with more than 8 years of experience in Communications & Digital Marketing.

Elie’s main objective is to achieve a digital transformation in the World, by delivering practical and applied practical Digital Marketing training programs, that focus on generating awareness, engagement, potential leads and more sales.

Being exposed to different industries and markets with an extensive knowledge of the latest Digital Marketing strategies, Elie worked with many regional and international businesses to increase sales and achieve a higher business growth.

Success was made with professional individuals and businesses such as Mercedes Benz, Samsung CTC, SABIS, Rolex, Nikon, Everteam, Ingram Micro, Children Cancer Center of Lebanon, Danish Embassy in Beirut, FxGrow, Alfa Telecommunications, G.Vincenti & Sons, ITG Holding, Indevco, ABC Group and many more.

Elie is also a University Instructor at the American University of Science & Technology (AUST) in Lebanon and conducted many seminars workshops for different universities in Lebanon, Spain, and other countries.

Featured in many local and international TV and Radio channels such as Radio Monte Carlo France, Al Araby TV, LBCI, NBN TV, and more.

 







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