Intoact | CERTIFIED DIGITAL MARKETER (CDM) A-Z TRAINING

CERTIFIED DIGITAL MARKETER (CDM) A-Z TRAINING | OCTOBER WEEKEND

Saturday, 19th of October, 2019

Category: Online & Digital Skills

Beginner to Advanced Course

This full Digital Marketing training program covers all what you need to know about Digital Marketing, Social Media strategy & advertising (Facebook, Instagram, Twitter, LinkedIn, Google+, YouTube), SEO essentials, Google AdWords, Email Marketing, digital tips & tools, Blogging, Inbound Marketing and Google Analytics.

This training program offers a deep understanding of the key elements of building successful Digital Marketing campaigns using the appropriate social media and digital channels, strategies, and tools. The course also highlights different case studies and introduces the core techniques in digital marketing, helping all the participants to apply the best digital practices in their own strategies.

Topics to be covered:

Include the Social channels in the business strategy

Facebook Business Pages
Marketing & Ads | Tips & Tools
LinkedIn Company Pages
Content & Ads Strategy
Instagram Content & Ads Strategy |
Tips & Tools
Twitter for Business
Twitter Tools
YouTube for Business
Google+ for Business

Digital Strategy Highlights

Social Media Management | Software and Tools
Photo & Video Strategies
Going viral with Social Media
Custom Audiences | Lookalike Audience
Lead Generation Strategies
Choose the right campaign objective

Email Marketing

Create Newsletter templates using MailChimp
Setup & Send a newsletter
Target the database on the social media channels

Search Engine Optimization (SEO)

Search Types: Organic, Local and Paid search
How Search Engines Work
An understanding of Search Engine Optimization
Search Engine Algorithms
Keyword Research

- Strategy
- Tips & Tools

Content Development using the Keyword strategy
How to Make a Google-friendly content

- Site Structure
- META Description & META Keywords
- Headings & Sub-Heading
- Domain Name & URL Structure
- Website Navigation & Internal Links

Localized SEO
Inbound Links

- Strategy & Tips
- Local Listings
- Social Sharing

SEO & Blogging

E-Commerce Overview

E-Commerce website requirements
E-Commerce / Online Shop user experience
How to build an effective e-commerce structure

Google AdWords & Google Analytics:

Set up a Google AdWords Campaign
Content Structuring
Understanding Quality Score
Ads and Ad Groups
Organizing Ad Groups
Creating Effective Ads
Bid Management
Negative Keywords
Getting started with Google Analytics
Understanding the Dashboard – Audience | Traffic Source | Customer Behavior | Content | Conversion
Integrating Google AdWords campaigns into Google Analytics

After completing this training program, you will be able to:

Create a professional social media and digital marketing strategy.
Maintain an effective digital presence on the social platforms.
Develop digital marketing campaigns followed by a consistent monitoring and analysis.
Manage the SEO (Search Engine Optimization) campaigns.
Develop effective social media ads.
Create Google AdWords campaigns (Text, Display, Video).
Do the analytics needed to maintain a good and professional digital presence.

At the end of the program you will benefit from the following:

A Certificate of Completion
Top scheduling social media and digital tools
Free stock photos websites
Viral Marketing case studies
Successful Social Media campaigns
Social Media Ads e-books
Google Adwords supportive materials
Content creation materials & tools
Useful online tools & templates
SEO keyword research & structure

Date: October 19 & 26, 2019
Time: 9:00AM - 6:00PM

Location: Intoact Offices, 7th Floor, Le Mall Dbayeh Building, Dbayeh Highway

Course Fees: $550.00* early bird price before October 4, 2019
Regular fees $650.00
$1,150.00 if you want to enroll in the Certified Digital Marketer (CDM) program from IIB-Council.
1 year access to the Digital Marketing materials + Certified Digital Marketer tests, exam and certification.
*The fees includes lunch and coffee breaks
*Special prices for groups

To register, click on "Register Now" button below.

About the Trainer:

Elie Sarkis, Co-Founder of Intoact, is an Inbound Marketing & Google Certified professional with more than 8 years of experience in Communications & Digital Marketing. Mr. Sarkis, a TV Presenter and a dedicated entrepreneur with a Masters in International Commercial Negotiations, is currently heading the Digital Marketing department at Samsung CTC | AC Holding in Lebanon. His passion for communications and the digital world - along with his profound admiration of infinite evolution - shaped the basic building blocks to founding Intoact with the aim of incorporating a constructive change in his community.

Don't forget to bring your laptop so you can do live practices.

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Peggy Bouchedid

Client Services Manager, LeProfin

Thank you Intoact for a very informative Facebook Marketing workshop. Elie Sarkis communicates clearly and effectively, and is very helpful and approachable. The presentation is very clear, well-structured, and easy to understand. I highly recommend their services.

Stephanie Azarian

Marketing Manager, Everteam

Very interesting and useful training course. It connected all the dots providing us with a complete understanding of digital marketing components.

Sarah Adaimy

Graphic Designer

Very good experience! I learned so much in just 2 days of training. I recommend this Digital Marketing course for everyone who wants to improve and have more influence on others.

Nicole Azouri

Marketing Executive, AMS

It was a very useful Digital Marketing workshop in a lovely generous evironment with a very helpful instructor and partner, thank you so much for this experience!

Peter Bejjani

Digital Marketing Manager, Bejjani Co.

Very innovative and professional approach to the social media education. I would recommend this training to any digital marketer who aims to take their online presence to the next level.

Daniel Malaeb

Publisher Relationship Manager, Maddict

Amazing Digital Marketing training program :)

Manal Dana

Head of Marketing, Achour Holding

It was a very interesting Digital Marketing training, Elie is very knowledgeable, but we need a lot of practice to implement all the notions we crossed.

Stephanie Doueihi

Marketing Manager, HiCart.com

Got so many insights, my favorite part was the website links shared for our use and the digital marketing tips & tricks.

Sabella Bassil

Graphic Design & Website Content Specialist, Alfa Telecommunications

Elie Sarkis is so helpful and is simply a Master. Thank you :)

Christy Samaha

Social Media Executive

Very helpful course, learned a lot about how I will be able to manage my own social media accounts instead of investing in it with an agency to have it done for me. A great service, great people, loved it. Will definitely join another.

Hala El Hajj

Charge Marketing Operationnel

Perfect training sessions. A lot of info and details. Interesting digital marketing course.

Elie Hanna

Managing Partner, Glow First

Smooth training, great teacher (Elie Sarkis). A lot of information explained in an easy way.

Lea Njeim

Creative Director, Social Media Management

Loved the digital marketing training! so interesting! Looking forward for other trainings! And the training with Elie Sarkis is very motivational!

Elie Rahme

Managing Director, Glow First

We enjoyed the training, it was very beneficial and we received a lot of important information that for sure will help us in our future career. The presenter Elie Sarkis was very helpful and professional where he gave us the infos in the best and smooth way.

Pamela Fahed

Marketing Executive, Gulbenk Trading Co.

It was an amazing training, very beneficial! Elie & Elvis are really friendly and are too patient :) I think I can run my own business now; thanks to you both :)

Alexy Jean Salloum

Graphic Designer

Very beneficial. I would recommend it to anyone who is considering starting his/her own business. Social Media has a world on its own definitely worth the hours and pay. I appreciate it!
Even if you think you are slow, the instructors are more than patient and will guide you through it all! Thank you Elie and Elvis, much love.

Zeina Zeidan

Marketing Executive, Mercedez Benz

I really enjoyed the Digital Marketing training. It was very taught. Very interesting & covered all the topics that are important to make us ready to start our new career.

Sylva Abi Hanna

Sales & Marketing | Business Owner

The training was great, very helpful and a lot of hands-on. It's very useful for anyone planning to start a career as a freelancer or digital marketing or to add a c ertification to its own career.

Joe Daccache

Corporate Sales

Attended the Digital Marketing training. Amazing atmosphere - Professional setting.

Georges Hourany

Owner, Hourany Services

It was a good digital marketing training. Thank you!

Christelle Khraish

Graphic Designer, SABIS

This digital marketing training was very informative and up to my expectations; Elie is patient and is always helpful with any question we might have.

Rose-Mary Keyrouz

Freelancer

So glad I took the digital marekting course. Got all the questions that I'm searching for and more :)

Shoghig Anserlian

Marketing Manager, Ets. H. Atamian

Such a professional team! Very useful and practical information in the growing trend of the digital marketing.

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