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SEO & Google AdWords

Learn how search engines work, discover the fundamentals of website SEO, and create effective Google AdWords campaigns. 
Our SEO program covers performing keyword research, writing the best content for the website, structuring the URL design, getting links, blogging, increasing page rank, and analyzing results to help boost your search engine positioning. On the other hand, the Google AdWords program gives you the necessary knowledge to create. monitor, and improve your paid search campaigns.

This SEO & Google AdWords training course is ideal for business owners, website owners, content creators, in-house digital marketers, bloggers, and marketing agencies who aim to get a higher ranking in search engines especially Google, attract website leads organically, and reach the right audience with successful Google AdWords campaigns. 

SEO training is also important and useful for copywriters and marketing professionals who aim to get a better understanding of the opportunities driven by search engine optimization. Search Engine Optimization drives traffic and acquires rankings, but it’s also about securing a ROI. 

After completing our SEO & Google Ads training, you will be able to handle the SEO and the Google AdWords in-house while saving hundreds of dollars paid on a monthly basis. For those who has an agency handling their Search Engine Optimization and Paid Ads, you will be able to monitor the agency work and present the changes you would like to have to optimize your website ranking and your campaigns activities.

Our 1-Day SEO & Google AdWords workshop covers the following topics:

Search Engine Optimization:

  • Search Types: Organic, Local and Paid search
  • How Search Engines Work
  • An understanding of Search Engine Optimization
  • Search Engine Algorithms
  • Keyword Research
    - Strategy
    - Tips & Tools 
  • Content Development using the Keyword strategy 
  • How to Make a Google-friendly content
    - Site Structure
    - META Description & META Keywords
    - Headings & Sub-Heading 
    - Domain Name & URL Structure
    - Website Navigation & Internal Links
  • Localized SEO 
  • Inbound Links
    - Strategy & Tips 
    - Local Listings
    - Social Sharing
  • SEO & Blogging 

Google AdWords: 

  • Set up a Google AdWords Campaign
  • Content Structuring
  • Understanding Quality Score
  • Ads and Ad Groups
  • Organizing Ad Groups
  • Creating Effective Ads
  • Bid Management
  • Negative Keywords
  • Analytics Overview

This Google AdWords training program provides different techniques to optimize the Paid Search campaigns and confidently set budgets and keywords bids.


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