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Customized Digital Marketing Program
A Customized and Unique program

The secret to marketing is to create and develop a character. People buy into that. Intoact Digital Marketing consultancy seeks to instil basics and procedures that enable that process of character creation.

Our integrated approach ensures the collection of feedback, understanding the team, developing research analysis, executive coaching, in-house consultancy, evaluating the supplies & demands and coming up with a system that works for a client, ensuring their excellence in developing their own brand and their own characters.

The Customized Digital Marketing program delivers key elements to building effective digital and social media marketing campaigns, and covers the following: 

Include the Social channels in the business strategy:

  • Facebook Business Pages | Marketing & Ads | Tips & Tools 
  • LinkedIn Company Pages | Content & Ads Strategy
  • Instagram | Content & Ads Strategy | Tips & Tools  
  • Twitter for Business | Twitter Tools  
  • YouTube for Business 
  • Google+ for Business

Digital Strategy Highlights

  • Social Media Management | Software and Tools 
  • Photo & Video Strategies 
  • Going viral with Social Media 
  • Custom Audiences | Lookalike Audience 
  • Lead Generation strategies 
  • Choose the right campaign objective 

Blogging Importance 

  • Blogs and Websites
  • Blog Optimization & Impact on the Social channels
  • Blogging with Engaging Content

Email Marketing 

  • Create Newsletter templates using MailChimp
  • Setup & Send a newsletter 
  • Target the database on the social media channels

Search Engine Optimization:

  • Search Types: Organic, Local and Paid search
  • How Search Engines Work
  • An understanding of Search Engine Optimization
  • Search Engine Algorithms
  • Keyword Research
    - Strategy
    - Tips & Tools 
  • Content Development using the Keyword strategy 
  • How to Make a Google-friendly content
    - Site Structure
    - META Description & META Keywords
    - Headings & Sub-Heading 
    - Domain Name & URL Structure
    - Website Navigation & Internal Links
  • Localized SEO 
  • Inbound Links
    - Strategy & Tips 
    - Local Listings
    - Social Sharing
  • SEO & Blogging 

Google AdWords & Google Analytics:

  • Set up a Google AdWords Campaign
  • Content Structuring
  • Understanding Quality Score
  • Ads and Ad Groups
  • Organizing Ad Groups
  • Creating Effective Ads
  • Bid Management
  • Negative Keywords
  • Getting started with Google Analytics 
  • Understanding the Dashboard – Audience | Traffic Source | Customer Behavior | Content | Conversion
  • Integrating Google AdWords campaigns into Google Analytics

After completing this training program, participants will be able to:

  • Create a professional social media and digital marketing strategy.
  • Maintain an effective digital presence on the social platforms.
  • Develop digital marketing campaigns followed by a consistent monitoring and analysis.  
  • Manage the SEO (Search Engine Optimization) campaigns.
  • Develop effective social media ads.
  • Create Google AdWords campaigns (Text, Display, Video).
  • Perform the analytics needed to maintain a good and professional digital presence.

Acknowledge yourself and your team with the most efficient tools, skills and tricks in Digital Marketing. Enhance the Digital presence of your business while using the latest web technologies and trends. 


For more info, feel free to contact us on +961 4 526 333 | +961 71 758 578 or at info@intoact.net



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